Start Building Your Social Networks
When Is the Best Time to Start Building Your Social Networks?
The answer to that question is "Right Now". The next questions is
"Why?" Read on to find out.
No marketing effort should begin without a plan or an approach that involves understanding key pain points of target customers and what the journey from awareness to consideration to purchase typically involves. Even an intuitive mapping of those customer insights is better than a pure product feature/benefit focus.
Part of the problem to be solved in this situation is awareness and education to overcome misperceptions and communicate the enhanced features. One of the most efficient and effecting things a small business owner (aka resourced strapped marketer) could do to create content that is compelling, that stands out, is easy to find and share would be to create a blog with videos embedded of the business owner answering common questions. Answers that empathize with the customer would be most effective vs. a simple product demonstration. What causes people to need the product? What misperceptions are there that can be addressed? How can it be used outside the normal scope?
Content wouldn’t need to be limited to video of course. Creating text, image and video content that is focused on the customer’s point of view about the product will go a long way towards attracting social shares and links.
But, the question remains: How will people know that this great content exists? Without an active social network or advertising budget, it could take weeks or months before attracting significant sales.
More on this story: When Is the Best Time to Start Building Your Social Networks?
